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How aerial photography in real estate makes buyers more at ease.
Using aerial images in your real estate marketing strategy is a good idea for many reasons. Drones provide beautiful imagery and a cost-effective way to capture your property’s unique perspective, and they are becoming the industry standard. But in addition to the aesthetic benefits, drone photography services also provide opportunities for potential home buyers to gain a deeper understanding of the properties and communities in which they are considering investing. Here are some ways that using drones can help new home buyers feel more confident.
Answer questions about privacy
Before drones, aerial photography of properties was done with expensive helicopters and reserved only for the largest commercial properties. Today, 90% of home buyers look online first, and the available photos of the property can have a big influence on their decision. In addition to capturing beautiful indoor and outdoor photos that attract buyers’ attention, the level of detail seen by drones can also be used to answer specific safety questions. Potential buyers may have questions about roof access or other details, which can be easily answered with a quick shot.
Proximity to safety
Location is an important factor for new home buyers. UAV video can show proximity to police or fire stations, hospitals, public transportation, highway crossings, and all local facilities in a way that cannot be achieved with traditional methods. Whether they are interested in being close to good schools, a lively nightlife, or just want to make sure their new home is in a safe place, aerial photography can provide a macro view so buyers can make informed decisions with confidence.
Highlight Property Features
With its compact size and easy-to-manage features, drones have the unique ability to capture all angles of properties of any size. Providing this type of information to potential buyers is a huge benefit, especially when they have questions about privacy and security. Using aerial photographs to illustrate property size, distance from neighbors, security facilities (such as gates), and even greenery can alleviate privacy concerns. Having the opportunity to see all aspects of the property during their free time can have a huge impact on whether the buyer is comfortable enough to move on.
Seeing the bigger picture
Wonderful photos and videos tell a story about a real estate property. Drones provide the ability to showcase the whole story at once. Attract attention with the transparency and perspective provided by the macro and micro views that only drones can achieve. Simplify your marketing at a very low cost. With a full panoramic view, you can answer your clients’ questions and help them see themselves as a part of the story of the house.
Ready to level up your real estate marketing and sell more listings with aerial data?
Dragonfly 